Adidas, the global manufacturer of sportswear committed to making its products more sustainable, and joins in this way to a campaign similar to that of Starbucks and McDonald’s.
Adidas also said it would stop using virgin plastic in its offices, retail stores, warehouses and distribution centers, a measure that would save about 40 tons of plastic per year, starting in 2018. He also noted that his clothing line for spring and the summer of 2019 will contain about 41% recycled polyester.
Adidas is the latest in a series of global companies that are committed to reducing the use of plastic.
Starbucks plans to eliminate the plastic straws from its stores, and McDonald’s is testing a similar program in the United Kingdom and Ireland. Ikea is phasing out single-use plastic from its stores and restaurants.
The German company also expects a sharp increase in sales of its Parley shoes, which are made with plastic waste that has been intercepted before reaching the ocean.
The worldwide use of plastic has multiplied by 20 in the last 50 years and is expected to double again in the next two decades. The material is accessible and versatile, but governments and consumers are increasingly aware of their enormous environmental costs.
Research shows that by 2050 there will be more plastic than fish by weight in the oceans on the planet. Worldwide, only 14% of the plastic is collected for recycling. The rate of reuse is worrisome compared to other materials: 58% of the paper is recycled and up to 90% of the iron and steel.