02/28/2021

To save tourism in Miami Beach: mysterious clients

2 min read
Determined to safeguard tourism, the government of the city of Miami Beach is studying an initiative to tackle the abuse of prices in cafe terraces and zone bars.
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Determined to safeguard tourism, the government of the city of Miami Beach is studying an initiative to tackle the abuse of prices in cafe terraces and zone bars. For this they will use the so-called “mysterious clients“.

“The plan is due to the abuse of some business owners, who take advantage of customers who come to the arterial terraces like the iconic Ocean Drive,” said Commissioner Mark Samuelian. This ensures that the proposal was approved with a fund of $ 25,000.

These mysterious clients can be employees of the City Council and people hired for this purpose. They have the function of reporting the experience, where negative and positive aspects will be recorded, which will serve as a face to future ordinances of the city.

“We have to be sure that they are paying attention and maintaining good standards,” commissioner Samuelian warns of the owners of these businesses. Many of them with waiters who advertise the offers to passers-by.

The Miami Herald newspaper this week reported the case of a couple of tourists from Toronto (Canada) who were charged at a local Ocean Drive 60 dollars for an offer of two mojitos for the price of one and a portion of guacamole with nachos.

The cafes and bars of this street, as well as Collins Avenue, are obliged to place the prices on all their menus and menus. The decision is part of a larger project that seeks to improve the safety and healthiness of businesses in the most tourist areas.

He recalled that Miami Beach already successfully applied this program for other services, including public parking lots and the so-called “trolleys“, the small free buses of the city.

He added that the initiative, which is scheduled to be discussed on July 17 by the full Miami Beach Commission, has the “positive recommendation” of the city’s general manager, Jimmy Morales.

Many local business owners who are affected by the “bad publicity” of these stores have also been in favor, Samuelian said.

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